Simply Aussie was inspired by Melbourne: its leafy streets, cosy laneway cafés and that effortless style the city is known for. Out of that came a simple belief: getting dressed should feel easy, at every age. You shouldn’t have to choose between comfort and looking lovely.

That’s why every piece in our collection is chosen with real life in mind: relaxed dresses that flatter without clinging, soft and breathable tops, easy layers for Melbourne’s famous “four seasons in one day”, and comfortable shoes you’ll want to wear all day. They’re made for a morning coffee, a stroll along the Bay or a long lunch with friends.

We’re a small and growing brand, and nothing makes us happier than knowing a piece from Simply Aussie might become one of those favourites you reach for again and again.

♡ Our Spring Sale is here: up to 80% off

To welcome the warmer days, we’re celebrating the new season with savings of up to 80% across the collection. It’s the perfect moment to refresh your wardrobe for spring and summer.

With love,

Jane

Founder of Simply Aussie